Reel is an interactive storytelling platform that allows user to share their everyday narratives. We all have unique experiences and social media proves that we are eager to share them. We publish our personal challenges, surprises and encounters through text, images and video. Reel, however, depicts visual anecdotes only through the usage of icons, symbols and signs to accentuate the playful experience in our communication and create a new landscape of storytelling and animation.

The reel online archive collects numerous global narratives while the Reel mobile application becomes a tool to tell a story. Users select icons and pictograms to represent their experience and shape a sequenced story that can quickly be shared with friends. The stories can also be uploaded to the online archive to be published globally or with customized privacy settings.